Nordgreen produces minimalistic, affordable watches of high quality. The project started in the summer of 2017, and in January 2018 the brand became a reality. The brand was established in collaboration with Jakob Wagner, who is the lead designer. Jakob Wagner is also designer for Bang & Olufson, Alessi, HAY, Montana, and many other top designer brands.
Nordgreen has had an enormous success, and in the company’s first year, it has generated $1.2 million in revenue and sold more than 10,000 watches to +70 countries.
For every watch sold, Nordgreen gives a donation to one of three charities of the customer’s choice. The customer can choose to give 1 month of education to a child in India, provide 2 months of clean water to a person in the Central African Republic, or preserve 200 sqf of rain forest in Latin America.
The brand has been featured in numerous large international and nation-wide magazines, including Forbes, The Huffington Post, Wired, The Independent, Thrive Global, The Business Times, Mashable, Medium, Trendspotter, Børsen, Finans, Berlingske, B.T., and Ekstra Bladet.
Former AAU students
Both Vasilij and Pascar have a bachelor degree in Global Business Engineering. Pascar has a Master’s degree in Operations and Innovation Management from AAU, while Vasilij has a Dual Master’s degree from the Technical University of Berlin and the University of Twente.
Pascar is giving a guest lecture at Aalborg University 8 April 2019, Fibigerstræde 16 at 10.00-12.00.